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Shopping Carts

Suggesting the user buys similar products before adding the main product to the shopping cart.

It’s often helpful when a website recommends additional products you may want or need after adding your main product to your shopping cart.

However, I think you’ll agree that it could be slightly confusing if these additional products were offered to you before even adding the main product to your shopping cart? You press “Add to Cart” and suddenly you’re offered batteries, or insoles or travel cases. Many users would be left feeling confused, wondering if their product had been added or not, or if they’d pressed the wrong button.

Best practice guidelines would indicate offering your user the extra products after the user has finished shopping and they’re entering the checkout process.

Shopping carts that ask a user to register before they have even added a product to their shopping cart.

Asking for a user’s personal information before they have even added a product to their shopping cart is not a good move.

Customer registration can offer some big advantages to you as a merchant including recovery for abandoned shopping carts, customer loyalty and email contact. However, many users may be browsing a number of websites, adding products to numerous shopping carts for the main purpose of comparing prices and features. If a user has to register personal details before using the shopping carts, a large percentage are likely to abandon the website.

Requiring a user to delete and add the same product to shopping carts just so they can change its colour, size or variation.

Editing a shopping cart should be as simple as possible and shouldn’t require the user to delete anything from the shopping cart.

If a product comes in different colours and different sizes don’t make them delete it from their shopping cart if they want it in a different variation. Users should be able to select from within their shopping carts the different options.