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Monthly Archives: August 2017

Makes Shopping Mall Suitable For Shoppers

Visibility and Variety

A shopping mall should be located in the most visible area as possible. The route to it must be conveniently accessible. This will make customers or shoppers want to keep on visiting the shopping center again and again. This is especially true for shoppers who usually do their groceries several times a month.

Aside from being comfortably situated, it should also have a variety of shops. The market type inside a shopping mall should have at least a grocery, clothing store, food court and department store. These are the four basic merchandisers of a mall. Of course it should be accompanied by utilities such as comfort rooms, benches or waiting area and reception area.

Structure and Size

The structure of a shopping center is crucial to its success. However, it does not mean that the bigger the mall is, the better. There are many people who would prefer to go to an “easy-mall” rather than going to a “huge-mall.” This is not because an “easy-mall” is full of cheap shops but simply because a “huge-mall” tends to be more complex – finding the target shops for the customers would be really hard. The solution is not to make the mall smaller but to make it easier to traverse from shop to shop. Doing this will also increase the number of views and buyers for each individual shop.

Marketing and Advertising

Another factor that affects the success of a shopping mall is the number of people visiting the mall. To make a shopping center more appealing, there should be a number of gigs inside – things which are not common in other shopping malls. The best shopping center is likely to have an event area. Events that are held in the event area will surely attract customers to come to the mall. Doing things like these will incite curiosity and invite more people to come. It is also important to advertise the mall as well.

Impressive Entertainment

What makes a shopping center appealing to its shoppers is the list of entertainment it can offer. In finding a good shopping mall, it must have impressive cinemas which can offer you high definition cinematic experience specifically 3D movies.

Get Shopping Deals Over Internet

Online Coupons

It’s amazing that many deals that can be found through conventional shopping methods, have a similar virtual version as well. If you are in the habit of cutting up discount coupons, you can do the same when you do your shopping online. Sites like 247malls.com and MonkeyBargains.com feature special coupons from hundreds of online stores in which you can run a search by store or by a specific product.

Visit store websites first

Make the Internet your first point of reference before you visit actual brick and mortar establishments. Most large stores have their own shopping websites which may offer a similar product at a lower price when purchased online. This may be possible through online only discounts or no sales tax charged. Additionally, you can opt for in-store pickups and gain free shipping on top of your special price. This way, you don’t have to spend time visiting different physical stores comparing prices but get the best price out of the internet.

Go to ebay.com

Ebay.com has always been one of the best sites to go to get good items at great prices. The good thing about eBay is that you can actually bid with a price that you are comfortable paying for the item that you want. Also, you can locate many sellers for specific products that you are seeking, and you may be surprised how the price can vary between one seller and another. Seller ratings on the site depict the credibility of the sellers and you can also read customer reviews on their seller performance and experience with individual buyers.

User Opinion Reviews

Before you make a purchase, you may want to surf over the Internet so seek reviews of other buyers who have purchased the same product as you. For example, Epinions.com has reviews of practically anything that you want to buy, from electronic items to movies. With great customer review system TripAdvisor.com and HotelClub.net will help you choose the best hotel for your money. At last if you want to know what others have to say about a website that you are visiting then Alexa.com or Discount-Search.com will help you with their extensive website ratings. Going through other people’s experiences and rating will definitely help you make a better decision on your purchase.

Shopping Carts

Suggesting the user buys similar products before adding the main product to the shopping cart.

It’s often helpful when a website recommends additional products you may want or need after adding your main product to your shopping cart.

However, I think you’ll agree that it could be slightly confusing if these additional products were offered to you before even adding the main product to your shopping cart? You press “Add to Cart” and suddenly you’re offered batteries, or insoles or travel cases. Many users would be left feeling confused, wondering if their product had been added or not, or if they’d pressed the wrong button.

Best practice guidelines would indicate offering your user the extra products after the user has finished shopping and they’re entering the checkout process.

Shopping carts that ask a user to register before they have even added a product to their shopping cart.

Asking for a user’s personal information before they have even added a product to their shopping cart is not a good move.

Customer registration can offer some big advantages to you as a merchant including recovery for abandoned shopping carts, customer loyalty and email contact. However, many users may be browsing a number of websites, adding products to numerous shopping carts for the main purpose of comparing prices and features. If a user has to register personal details before using the shopping carts, a large percentage are likely to abandon the website.

Requiring a user to delete and add the same product to shopping carts just so they can change its colour, size or variation.

Editing a shopping cart should be as simple as possible and shouldn’t require the user to delete anything from the shopping cart.

If a product comes in different colours and different sizes don’t make them delete it from their shopping cart if they want it in a different variation. Users should be able to select from within their shopping carts the different options.

Buy Stuff Through Online Shopping

Exhibit A – Online Shopping for Men

Shopping in itself is a tough sell as far as men are concerned. On line shopping for men is a far cry till date. It would sound pretty bizarre to all when one would speak of shopping online for shoes for men and for apparels and accessories, which sounds like light years ahead in the evolution of man. But think of this, no nagging wife or girlfriend in the background, no wailing kids who make you want to run out of the store screaming and no more yammering salesmen going for the hard sell. Doesn’t ‘online shopping for men`s’ compare to a wanderer coming across an oasis? Well that’s for men in general. What happens when you have to shop for the ‘fairer sex’ the ‘mysterious species’ the ‘Venus’ dwellers? ‘Mars’ dwellers, your life would be a lot easier if you had another woman’s opinion helping you shop for the perfect gift. Easier than asking random women at the store for their opinions and getting slapped for it, is to go online and open a portal to a whole new world; by which I mean on line shopping websites. Online shopping for women is made child’s play- apparel, accessories, shoes, bath and beauty products, hair care products and even the stereotypical home and kitchen appliances for your woman in one place.

Exhibit B – Online Shopping for Mobiles

Irrespective of whether you’re a man or a woman, there is no one you or I know who does not have a mobile phone. Yeah, owning a smart phone is up for debate but mobiles nevertheless. Most of us purchase mobile phones after drooling over ads on the tube or after recommendation by a friend and many of us still end up being unhappy. What if you could read up on not only all the specifications of the phone but also on user experiences and once you have your heart set on one just go ahead and order for it right then and there. While on line shopping for men`s has just about started to sound appealing after my paragraph long monologue, convenience is always first priority for men and I’m pretty sure that the selling point then for online shopping for mobiles cannot be made easier than at the click of a button. I don’t really have to sell this stuff to women and geeks because they’re pre-programmed to be smart.